NK - JioGlass Mobile App

Project Overview

Reliance Jio is on a mission to establish the largest Metaverse ecosystem in India. To achieve this, the company is developing Mixed Reality Glasses (JioGlass) and a content marketplace for consumers to explore the Metaverse.

The JioGlass App is the companion app for JioGlass, managing all the essential services and APIs for optimal hardware performance.

As a member of the product team, I designed the user experience for the MVP, which will undergo early user and market testing.

Role: Product Designer
Team: 2 UX & 1 UI Designers, 2 PMs,
Duration: 16 Weeks

Challenge

A generic challenge during design was to create cohesive customer experience that seamlessly integrates with the JioGlass App, ensuring intuitive navigation, effortless access to content, and smooth interaction with the Metaverse ecosystem. But there were some more like...

Guides the user through device setup
Introduces consumers to mixed reality
Enable consumers to use mixed-reality applications

Competitive Analysis

I tried a few AR/VR headgear, including the Oculus, Magic Leap, and Lenovo Think Reality. For others, we looked at available online information and walkthrough videos.

Meta Oculas

Oculus is the industry leader. It has an animated tutorial to set up the device. It does not feature an app drawer. The marketplace is built into the companion app, with the profile section dedicated to different device management.

Microsoft Hololens

Hololens uses Microsoft store as a marketplace for the apps. There are no Setup tutorials in the app or on the headset. User need to check the physical user manual which is in the box and setup the device.

Magicleap

There is a digital manual which is available on the company website. Also there is no AppStore for this as you need to do install it directly from the developer's website. Overall I feel the controller and this device is not very easy to use.

Nreal / Xreal

Nreal has a companion app called "Nebula." There is no app store. Apart from demo apps, it's not clear where users can get more applications from. Even if you find one, you’ll have to manually install it on your phone by connecting it to a computer and then find it in Mixed Reality.

Lenovo Think Reality

There are no apps other than supported virtual display. The main market position of this device is to use as a virtual extended display to your laptops.

Vuzix

Limited number of apps. No Device setup tutorial or no marketplace where you can get the apps. It has touch sensitive area on the glass itself which users need to use for interactions.

Current Ecosystem for VR Devices

I checked out our rivals based on what we were looking for before and looked at how complete their systems are for users. Oculus came out on top because they're the only ones offering everything in one place, through their companion app. This makes things a lot smoother for users. So my reference point was Oculus.

Companion App Compititors Analysis.xlsx

Solution

We decided to create a Companion App for the device to provide everything users need in one place, from content and personalization to support, ensuring a smooth and uninterrupted experience. Since a mobile app was already necessary for running the software services for the glass, we used it as a platform to offer additional features.

Key Feature List

Product Dept has thought about the primary feature list which try to solve ecosystem level problems so that user can get most of the things regarding MR ecosystem of Jio at one place. Here are some of the features which we thought to proceed with with V1.

Guided Device Setup

Create a guided onboarding experience with step-by-step instructions, guides, nudges, and a tutorial section for setting up and using the device.

Dual Installed Apps Drawer

An app drawer to host and categorize all compatible apps for seamless access to immersive MR experiences and native mobile apps.

AppStore

Typically, an AppStore is a separate app, requiring users to exit the MR service, which interrupts the experience. So, we integrated AppStore access within the service app.

Help & Support

Due to many parts and unfamiliarity, users might struggle with assembly and need to revisit tutorials. Therefore, help and troubleshooting options are essential.

Profile Management

Because the device was expensive and shared among users, personalization was crucial. Profiles allowed each user to customize their experience and helped us gather user-specific analytics.

Information Architeture

After brainstorming with the team, we created an Information Architecture (IA) to help stakeholders understand our proposed approach and ensure everyone is on the same page.

JioGlass Device Setup Flow.pdf

Hardware

High Fidelity Designs

I have worked on the high-fidelity designs for this project. I have started working on this project from mid-phase. My core part of the project is to design an experience that includes happy flows as well as corner cases with error screens.

Learnings

We made many assumptions and tested them internally, but we knew this wasn't representative of real users. We had to wait for the MVP to get real feedback and insights. I would have preferred to work with a UX researcher if budget and time had allowed.
I learned about both the digital and physical aspects of a product. For a physical product, the customer journey is more elaborate than for digital products. Even product packaging and the unboxing experience are crucial for a good customer experience. These elements set the mental precedent about the product and affect its success.

Thank you!

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